Get in the Loop!
- Step into the HOOK & LOOP universe with our starter bundle – perfect for anyone ready to switch things up and wear their vibe.
- Includes:
- 1 original HOOK & LOOP t-shirt with Velcro badge zone.
- 1 patch of your choice from the UNFILTERED '25 collection. - Swap patches. Switch moods. Tell a new story every day.
This is your entry point – GET IN THE LOOP!
Get in the Loop!
Your first patch is on us – just add a T-Shirt.
UNFILTERED '25 collection
Loop Tee
The Loop T-Shirt is more than just a t-shirt – it’s a canvas for endless possibilities. With interchangeable badges, this shirt lets you switch up your look every day, adapting to your vibe and personality. From quirky designs to cool, minimalist graphics, you’re always in control of your fashion loop. Whether you're feeling playful or laid-back, the Loop T-Shirt lets you express yourself in a whole new way, every day.
Hook Your Own Loop
looP
Call 911
About HOOK & LOOP
At Hook & Loop, we don’t believe clothes should stand still.
They should move with you. Evolve with you. Express you.
That’s why we designed a shirt that’s never the same twice.
Each shirt features a soft loop base — your canvas.
Customize it with interchangeable badges that fasten using hook-and-loop technology.
Swap them out. Mix them up. Speak your mind, anytime.
Hook your own loop!
This isn’t about following fashion.
It’s about making your outfit your own.
Shop the Feed
Discover premium audio from our Instagram and shop now.
@hookandloopbrand
Shop the look
